The What & The Why
Before anything else, I spend time with you discussing what you are actually trying to do and why you are trying to do it. This sounds straightforward, but it is often where the most important clarity is found. I will keep coming back to the what and the why until both are genuinely clear, because everything else that follows depends on that foundation being solid.
Determining Viability
Once the what and why are established, the next step is determining viability. What is your expected outcome? That does not have to be financial – but it does need to be clear and defined. Without a defined outcome, you have no way of knowing when you have actually achieved what you set out to do. Getting that clarity early saves a significant amount of time, resources, and frustration further down the line.
